A big part of being a graphic designer is the designing of logos. A logo is very important to companies and business owners. Most people are very picky with how they would like their logo to look. As a graphic designer it is very important to make sure you know if you are creating a logo with specific standards or if you get to design the logo however you desire, so long as it is suitable for the person or business in need of it.
Logos are very personalized in many different ways that range from size, color, words on it, and images included. It is also very important to make sure that the logo is designed in a way that you can read it or understand what it is and what it is saying. If you are unable to tell what a logo is or what it represents, you might as well not have a logo at all
Logos Represent The Business
You see logos every day representing different business’ or even products. Logos are designed specifically to represent something. Every time you see the logo, you will know what it means and what it is representing. In my experiences of designing logos, I find it easier and more personalized to ask a company how they would like their logo to look. Once I know what they want, it is much easier for me to come up with something.
If I were not to ask, I could end up using a color or even multiple colors that the company would much rather have prefered to be used. There are also some colors that stand out and catch the eye better, such as yellow. Some people or business’ would like for standout-ish colors to be used so it sticks out to people more.
Keep It Short
It is also important to remember that you do not want too many words on your logo if you plan on there being any at all. If words are going to be included in a logo, it is smart to keep it short and sweet. No one wants to have to read a few long sentences to know what the logo is representing and for. It is a lot wiser to use a couple words or even a slogan on the logo. Sometimes a logo looks great by putting the brand name of whatever the logo is for on it.
If this is something you are ever interested in when having a logo created, it is smart to make sure you contact a few graphic designers so that you get the perfect logo.
Graphic designers all have their own personal taste and style of designing a logo. This is a very important reason why you want to carefully select who you want to design your logo. No one wants to pay for a logo that they will not like or be completely dissatisfied with because they did not choose a graphic designer that met their standards.
Think smarter and not harder!